Our Work in the Industry

Over the past 13 years, LiveryList has not only developed the unique Yard Owner Hub and its resources, but has also become a leader in the equestrian industry in terms of representing, understanding and assisting the owners of equestrian premises and, more specifically, the needs of livery yard owners.

The founder of LiveryList, Cheryl Johns, is an experienced yard manager, and also an experienced marketing advisor and business consultant with experience across a range of service industries. She has worked in the equestrian industry for over 21 years, and the last 13 of those specifically in the livery industry supporting yard owners and their businesses. Having completed an HND in Equine Studies and Business Management, Cheryl has studied the relevant areas and holds the necessary skills to successfully advise and support yard owners on all aspects of yard management, as well as being able to draw on her own experiences working in the industry. Through the development of LiveryList, the creation of the hub and the development of working relationships with organisations, charities and businesses across the equestrian industry this has allowed Cheryl, and LiveryList, to become an industry-recognised point of contact for all things yard-related!

Through the experiences and scope of Cheryl’s work and network- as detailed below- Cheryl and LiveryList help develop awareness of the issues experienced by yard owners, and helps add value and credibility to the livery industry through the promotion of best practice for the industry, and by helping educate and inform yard owners, their clients and the businesses and organisations that work with them as to the expectation of standards and management for yard of all types and sizes. Through these areas of support, and our work direct with yard owner in supporting their businesses- such as our ProYard mentorship scheme– we offer the perfect support framework for those managing livery yards, riding schools and equestrian centres.

We are always happy to hear from business, organisations or associations linked to the industry if we can help provide information, resources or insights, or on a more formal consultancy basis, to help the development of campaigns, businesses and other projects. Please just drop us a line at admin@liverylist.co.uk

LiveryList Directory

LiveryList was launched in 2011 and is the UK’s leading directory of livery yards and equestrian establishments. LiveryList is unique in that the listings are all submitted and managed by the yard owners, and helps fill thousands of vacancies every year. Offering listings for livery yards, riding establishments, training venues and facility hire, with a huge social media following and a user group that increases month on month, it gives an affordable, popular and recognised platform for yard owners to advertise their yard, vacancies, facilities and services.

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Industry Representation

Cheryl works as a consultant with businesses, organisations and charities across the industry, helping improve and develop their understanding of the needs of business owners, and to help educate horse and yard owners about expected best practice and sustainability in terms of yard, equine and client management. Our projects and consultancy in recent years has developed working relationships with numerous equestrian bodies across the UK, as well as develop a large network of yard owners and equestrian professionals. Cheryl is regularly approached by industry and government bodies and publications for her take on industry affecting developments such as proposals on licensing, equine identification and welfare legislation.

BETA Membership

Since 2022, LiveryList has been an Associate Member of the British Equestrian Trade Association (BETA). BETA is a member body of British Equestrian, and is recognised and accepted as the official representative body for the equestrian trade by the Government and leading equestrian organisations. As well as granting LiveryList an internationally recognised and respected membership, BETA lobbies on matters of policy, legislation and regulation, and being members helps represent our interests throughout the industry in the broader business environment.

Industry Consultancy

Cheryl was previously a director of the ABRS+ (The Association of British Riding Schools) and where she helped develop the Certified and Approved Livery Yard membership which was launched in 2021- and now represents 30% of their membership- and where, as PR & Marketing Director, she also led their rebrand and improvements to member propositions. Since 2018 she has also been a campaign consultant for Redwings Horse Sanctuary, assisting the development of the #StampOutStrangles Pledge and Stamp Out Strangles Week campaigns as well as other consultancy roles for well-known organisations and businesses.

In the Media

In recent years, Cheryl and LiveryList have been featured regularly in print and digital media including a regular features writer for Horsemart, with a dedicated section for yard owners, as well as regular articles covering all aspects of yard ownership in Absolute Horse Magazine, Everything Horse, Boys Ride Too Magazine, and having also appeared as ‘Industry Expert’ in articles and quotes for Horse & Hound, Your Horse, BBC Regional Radio and Horse and Rider UK. Cheryl also features regularly on online webinars and presentations as host or guest discussing industry related issues.

SEIB Judging Panel

Since 2022 Cheryl has been an Equestrian Business Writer for SEIB (South Essex Insurance Brokers), helping the insurers better understand the livery industry and the needs of their potential clients, to help create and share relevant content to their clients and a wider audience on a range of livery-related topics including insurances, viability and security. This also saw us take a place on the judging panel for the 2023 Yard of the Year Awards held in conjunction with SEIB, British Equestrian and Horse and Hound, and recognising excellence in the industry.

Campaign Ambassadors

LiveryList are also proud brand ambassadors for Strangles Awareness Week, KBHH Keeping Horses Healthy and Equine Flu Awareness Weeks, British Equestrian Equine Health Week and the BETA Summer of Safety. As well as believing that campaigns and industry focuses such as these can help underpin and spread the word of the fundamental best practices of yard management and equine welfare, they also help us provide support and guidance to our network of yard owners.

Industry Network

In 2016 we created the Facebook group Livery Yard Owners UK: Discussions and Advice, which now has more than 3000 verified members, and offers real time guidance and support to the owners of equestrian establishments across the UK and beyond. This not only allows a unique space for yard owners to access information and guidance, with many being directed to the Hub for appropriate resources, but also creates a unique group of industry professionals to gain a better understanding of their needs, struggles and thoughts across the broad spectrum of yard management.

ProYard Mentorship

To allow for bespoke support for yard owners and their individual circumstances, the ProYard Mentorship scheme was launched in 2023. This gives yard owners and managers the opportunity for one-to-one support, where they can draw on the experience, knowledge and skills of Cheryl to improve and develop their business. Our support and mentoring sessions give the opportunity for affordable and tailored one-to-one guidance, whether you want help with a specific issue, help developing or changing your business, or just ad-hoc support with running your yard then the support sessions can be a huge help.

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Resources

We offer a multitude of resources in all aspects of the industry from Routine Equine Care to Livery Contracts, Licensing Guidance to Client Management. We have many templates including Livery Contracts, Price Increase Letters, Risk Assessments and Disclaimers, all of which are available in Word format to download and edit as necessary for your individual needs. We not only provide useful resources for Livery Yard owners, but much of our information and guidance is also applicable to the owners of Riding Schools and other equestrian facilities, as well as having a dedicated section for Horse Owner Resources.

View Resources